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Unlock new value in every customer relationship

Partner with VIU by HUB - the digital-first insurance marketplace that embeds seamlessly into your customer journey. Together, we’ll help you grow revenue, strengthen loyalty and deliver an insurance experience your customers will love.
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Seamlessly embedded insurance options for you and your clients

We make personal insurance easier than ever by embedding right into your buyer journey. So your customers get the right coverage at the right price, no matter what they may need.

Trusted by Canadian industry leaders

Canada’s largest insurance brokerages, HUB International partners with leading organizations across banking, automotive, real estate, property management and retail. Together, we build customer-first solutions that drive loyalty and long-term revenue.

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Let’s connect

We’d love to show you how embedded insurance can enhance your customer experience. Let’s find a time to talk.
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The VIU by HUB Value Pillars:

  • A new revenue stream with nothing to build

    • Unlock new revenue streams through a fully managed, state of the art insurance platform
    • Little to no setup and ongoing maintenance costs
    • Launch in under 30 days
    • Regulatory compliance fully managed on your behalf
    • Co-branded options that protect and extend your brand

  • One of Canada's broadest insurance marketplaces

    • Your customers can protect every area of their lives, from auto and property to life, pet, travel and more, all through one trusted platform
    • One of the broadest carrier and product marketplaces in Canada
    • Unbiased licensed brokers, not tied to any single carrier
    • When one carrier's rates increase, we can offer alternatives, protecting customer retention and satisfaction

  • Digital-first, broker-backed, built to retain customers

    • A seamless experience that deepens trust in your brand
    • 24/7 digital quote and bind
    • Licensed broker support when it matters most
    • Superior satisfaction scores drive loyalty back to you
    • Complimentary BenefitHub discount program available

  • Built for long-term partnership

    • Independent by design, no carrier conflicts, no competing priorities
    • Enterprise partnerships are our primary go-to-market channel, backed by decades long experience
    • Stable through every market cycle, independent, not carrier-owned
    • Dedicated Partner Success teams for all partners

Deliver embedded insurance seamlessly right at the point of purchase

We make insurance easier by fitting directly into your existing customer experience. With access to Canada’s top insurers, your customers can get the right coverage at the right price, while you add new value to every interaction.

Ready for a fresh perspective on partnerships?

With more than 25 years of experience and unmatched expertise, VIU by HUB helps companies unlock new revenue and deliver real value to their customers.

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